Showing posts from July, 2017

The Technology of Trust

In today’s digital economy, with business, transactions and social interactions going online and mobile,  users want safety and privacy. With IoT and FinTech becoming a part of human life, people want to be sure about who they are dealing with and how their data and interactions are handled.
With cybersecurity attacks, online fraud and fake news, startups are using technology to try to create trust in the online, digital world to attract more users and to make them transact more in the digital economy. Lack of trust, or trust deficit, will hold back growth in the digital economy.
In India, with the government pushing a cashless economy with demonetisation and further user of Aadhaar and UPI, unless more people are comfortable transacting online, the government’s tryst with technology, Digital India will not come to fruition.
From caller ID, ID verification, cryptocurrencies using blockchain, encryption, anti-virus software and embedding due diligence into digital platforms, startups …

Data in your DNA

Data in your DNA

Imagine carrying out transactions without a wallet or smartphone?
New storage technologies need to be developed due to the ever increasing amounts of data we are producing. Nature has evolved DNA which stores genetic information for making proteins. DNA might also be used for other purposes.
The idea of storing digital data in DNA is not new but recent research from Harvard, European Bioinformatics Institute, ETH Zurich, University of Illinois  and Columbia University shows that progress in modern DNA manipulation methods could make DNA data storage possible.
There are significant challenges ahead but DNA could be the storage mechanism for the digital economy.
SJP @DigitalAsian - ShareYaar - IdeaIndia.Com

Sharing Economy: Life without Ownership

Disruptive tech has changed the concept of sharing, renting and ownership, Netflix, Uber and Airbnb have shown the way. 
A large sharing economy has grown on apps and mobile sites that allow users to rent/share a whole range of goods and services, e.g. designer wear, furniture, TVs and more. The sharing economy is expected grow multiple times in the future.
Millennials are driving the sharing economy. Sharing for them makes more sense than owning. Compared to China, India has a long way to go yet.
The market for growth is drawing entrepreneurs to India. Sharing startups work on the basis that an asset can be used many times. In clothes, for instance, consumers naturally prefer to own their daily wear. They may prefer renting party wear as they would not like to repeat party wear, which makes renting a better idea.
Startups have to ensure quality of product and reverse logistics as well. Startups need partnerships with logistics and other service firms and those that succeed will have…

IPR Exchange in India

India may get its own IP (Intellectual Property) Exchange that the likes of Hong Kong and UK already have, where individuals and companies, in India and overseas, will be able to buy and sell IPR across various sectors like a stock market. India witnessed around 30% increase in the filing of IP applications compared to previous years.
The exchange will be developed by the National Research Development Corporation (NRDC). The idea of setting up an IPR exchange was proposed earlier this year and will give India a greater potential for commercialization.
Intellectual property is the product of imagination, creativity and inventiveness and comprises inventions, designs, brands and artistic works. IPR, intellectual property rights, allow a person or company to have exclusive rights to use their own plans, ideas, or other intangible assets exclusively, at least for a specific period of time. These rights include copyright, patents and trademarks.

SJP @DigitalAsian - ShareYaar - IdeaIndia.Co…

Acquiring Talent in Content Creation

Netflix and Amazon Prime, content streaming platforms, are competing furiously to get the best content online. Recently, Amazon Prime has started advertising and marketing new content in India using some major Bollywood stars and producers. These 2 players are trying to acquire all the major talent in Bollywood and Indian TV and content creation. Amazon and Netflix will soon become the major content producers in the Indian market.

SJP @DigitalAsian - ShareYaar - IdeaIndia.Com

User Engagement via Personal App: World Without Websites

It was reported recently that Indian Cricketer, Ravindra Jadeja has launched his own personal app - see Your Personal App
Also renowned Mumbai Advocate and Author, Vandana Shah has also launched her own app at
It is a growing trend for celebrities and professionals to turn to apps rather than websites to interact and engage with people. This form of user engagement has its advantages. A mobile first strategy is useful in India where most new internet users are via mobile and mobile internet usage is increasing at phenomenal rate.

SJP @DigitalAsian - ShareYaar - IdeaIndia.Com