Whose Call is it Anyway?

As M-commerce becomes the norm, verifying whose calling you becomes more necessary. Fashion e-tailer Voonik has partnered with Truecaller to improve its customer buying experience. Voonik is using Truecaller's TrueSDK and Truecaller Priority services. The Truecaller Priority sign up will allow users to identify delivery verification calls while shopping on Voonik. Calls from Voonik will be identified as 'Voonik's Order Team' for buyers with Truecaller app on their phones. Sequoia Capital, Atomico and Kleiner Perkins Caufield Byers backed Truecaller, which has tied up with a number of Indian businesses to help customers filter out unwanted communication.

"Consumers face a lot of friction when verifying their identity in apps and other digital services in daily life and we want to minimize that friction. TrueSDK and Truecaller Priority solutions will not only offer a frictionless signup process and help filter genuine calls to end users, but will also ensure that Voonik attains real efficiency in its entire consumer experience journey from on boarding to transaction and last mile delivery," says Priyam Bose, head of global developer relations, Truecaller.

SJP @DigitalAsian - ShareYaar - IdeaIndia.Com


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