Creating a Communications and Services Ecosystem
Airtel, India's major telco, has partnered with Ola, an Indian cab hailing app, to offer new digital services to customers. Airtel and Ola will bring together their respective platforms and reach to co-create an ecosystem to enhance India's growing communication and mobility needs. Ola will leverage Airtel's integrated suite of enterprise services to power its operations while Airtel will leverage Ola's network of drivers.
Airtel Payments Banks, part of Bharti Airtel, will integrate with Ola app, while Ola Money, a mobile wallet, will integrate with MyAirtel App.
Airtel retail kiosks will assist customers looking to book an Ola ride. While Airtel will be able to leverage Ola's network of drivers, who will act as mobile retail points for recharging Airtel prepaid numbers.
SJP @DigitalAsian - ShareYaar - IdeaIndia.Com