The Search for Ad Revenue: The Story So Far

Snapchat started a new search function so as to make the content created by users more accessible. This opens up the massive amount of content that Snapchat has drawn from its millions of users to contribute to its "Stories" feature. Snapchat is using advanced machine learning (ML) to evaluate caption text, time and visual elements, to create new stories out of those Snaps.

Snap's "Stories in Search" feature will start in certain cities. Allowing search obviously opens up a new advertising revenue stream for Snapchat. Just like Google, Twitter and Facebook, which have search functionality, search provides valuable info to target ads to users. Snap and Facebook are a bit like Tom and Jerry, trying to get one up on the other with their functionality.

SJP @DigitalAsian - ShareYaar


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