Spreading the Word

Google India has launched its startup hand-holding program called "Solve for India" in Pune focusing on tier-II cities (Pune, Jaipur, Hyderabad, Kolkata, Kochi, Indore, Nagpur, Nashik, Madurai, Kanpur and Chennai) in India and on entrepreneurs who cater mainly to regional language speaking customers. This is the next part of Google's program for entrepreneurs having concentrated on Mumbai, Delhi and Bangalore so far. 

"In the past 8-10 months, we have seen an increasing trend of entrepreneurship activity in tier-II cities...The penetration of Internet (due to low cost) has accelerated the pace of Internet usage on smartphone," says Karthik Padmanabhan, Google India. When he was questioned why Google is getting involved in India's startup ecosystem, Padmanabhan said that there has been huge growth in Internet usage, local language apps are needed to engage the audience. Google India will focus on sectors like Agri-tech, Healthcare, Transportation, Education and Sanitation. 

SJP @DigitalAsian - ShareYaar - IdeaIndia.Com


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