Digital Personality Marketing

Research from USA (Penn State) and UK (King's College London) reveals that people adopt different personalities for different social networking sites. The study shows that users subconsciously present a different personality of themselves on Facebook, Twitter, Instagram, LinkedIn, etc., so that they can fit in with the distinctive culture of each of these sites. 2 features, that vary almost completely across profiles on networks are biographies and profile pictures of users. Researchers compiled information on more than 100,000 social media users. The research also reveals how demographics influence social media profiles.

This is useful research on digital marketing on social media networks

SJP @DigitalAsian - ShareYaar


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