Rules of Social Media Marketing Change Again
Facebook is changing the rules of social media marketing again. Its news feed algorithm is set to change again. The social networking platform has declared war on clickbait headlines that enter its News Feed. According to the social media giant, media reports with clickbait headlines will be lowered down on users News Feed. FB says that they're making an update to News Feed ranking to further reduce clickbait headlines.
FB says that it spent time looking at clickbait headlines and also noted from which websites these type of articles are usually posted. The process was later automated. FB says News Feed will continue to learn over time — if a Page stops posting clickbait headlines, their posts will stop being impacted by this change. FB says it will continue to update how they identify clickbait. In a statement, Facebook said that most pages won't witness any significant changes,