Incentivising the move away from websites to apps

Incentivising the move away from websites to apps.

Times of India reports that in a major shake-up, technology giants Google and Apple have reportedly been testing a new revenue sharing model for developers that would give them more money when users subscribe to a service via their apps. "Instead of keeping 70% of all revenue generated from subscriptions, publishers will be able to keep 85% of revenue once a subscriber has been paying for a year," a report on technology website Re-Code said on Thursday.

However, there's one big difference between the announcements of both the companies. For Apple developers, the split will only be given after a consumer has been subscribing to a service for more than a year. But unlike Apple, instead of requiring developers to rope in a subscriber for 12 months before offering the better split, Google will release the money right away.


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