Whenever I Want You, All I Have To Do Is ... Stream, Stream, Stream

Consumers in India moving from text to video content and communication.

Economic Times reports that in a crusty industrial estate in Andheri West, a northern suburb of Mumbai, the office of Pocket Aces Pictures provides a sharp contrast to the general air of decay in the neighbourhood. A modern office with sweeping floor-to-ceiling windows, bright furniture and wooden flooring, this 2,000 sq ft space is a beehive of activity as a motley crew of 20 churns out an assortment of content, fuelling an explosion in the delivery of streaming video services in India. With mobile and broadband Internet connectivity proliferating, and smartphone prices dropping by 40-50% in the past five years, a raft of content producers, technology and analytics companies and over-the-top (OTT) content distributors are looking to cash in on this new opportunity. They are also counting on shifting consumer sentiment, as browsers reposition their focus from text to photo to video-driven communication — the decade-old YouTube has piled up content in 76 languages, even as Facebook turns its vast resources to this massive opportunity, having notched up eight billion video views a day.


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