Government Gauging the Mood Online

Government can now gauge the expectations of the twitterati on social media by researching online chat.

Economic Times reports that a survey conducted by ET Magazine and conversational research firm  MavenMagnet to gauge the public mood around the Union budget shows a strong set of expectations among people. Conversational research focuses on online conversations on the Internet on various public forums. The ET Magazine-MavenMagnet study looked at 6,350 conversations around Union budget 2016 by 6,090 people. The conversations can be divided subject-wise into four different areas: business & industry, national issues, personal issues and the less privileged sections of society. The good news for the finance minister is that expectations are along a direction he will like — lower taxes, greater ease of doing business and social security — stuff that the Narendra Modi government had already tried to do.


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