Microsoft plans to change its work processes to ensure ideas get from the drawing board to the consumer faster in order to take on the likes of Google and Facebook. Skype Translator is an example. For any large corporation with a research arm, trying to spot ideas that have the most potential early on and develop them quickly before your competitor does is a tricky business. Microsoft will have its researchers work more closely with product groups. Ideation or idea development from concept to product is what its all about.