Apps Aggregating Apps: App Interfaces
Major apps are now offering interfaces for developers to access and incorporate the app into other apps, thereby broadening their user base and brand.
Economic Times reports that checking multiple apps while scouting for a cab is a common grouse. That's what got Shalak Naik and Neha Bora thinking about a single app that could collate data on all cabs in the vicinity and they launched Loco Cabs in April this year. "We started with the app showing the cabs available close by and then a few months ago we approached Uber and Ola (and TaxiForSure) to allow us to be able to facilitate their bookings as well," said Naik, who has worked in the travel trade for 14 years. While Loco Cabs secured an 'aggregated programme interface' from the Uber US office, a few months ago Ola announced the public release of its interface, allowing major mobile applications as well as individual developers to integrate Ola's offering onto their platforms.
Ankit Bhati, CTO and cofounder at Ola said: "Our technology has helped in enabling mobility for millions of users in over a 100 cities. With this step, we would open up access to many more millions of users from our partners, offering them a seamless mobility experience." While there are other similar aggregator apps, Loco hopes to grab a larger share of the pie by staying focused and digging deeper into the urban transportation segment. ET had recently reported about Niki, a personal assistant app that allows users to book cabs and pay bills, among other things. Loco also works as an aggregator for small-time travel companies and cab owners making intercity and overnight trips. This is a largely unorganised market, with airport trips and half-day rentals a huge sub-segment.