Digital Content Ideas and Partnerships

Getting the digital content and the business partnerships early on is important for the e-commerce. Quikr is following in the footsteps of Reliance Jio which is spending huge amounts on buying digital content. Quikr appears to be pivoting, as all major tech firms are, into platforms for all sorts of digital content and services. While Infibeam is on the hunt for startups with good ideas and partner with them for long term business partnerships.

Times of India reports that  online classifieds portal Quikr has announced its foray into the entertainment industry by signing a memorandum of understanding (MoU) with renowned film industry veterans. As per the MoU, a joined entity will build first-of its-kind platform for actors, casting professionals, directors, producers and other segments of India's large film industry.

Partnering with third-generation film maker Vivek Bohra and casting director Aadore Mukherjee, who has films like Happy New Year and Bhaag Milkha Bhaag to her credit, the new platform will bring together actors, casting directors and production houses to help meet the unique needs of India's burgeoning entertainment industry. "Entertainment has always been one of the key categories on Quikr and we are now excited to take things to the next level. Both our partners Vivek Bohra and Aadore Mukherjee live and breathe films, and we are excited to partner with them to infuse the passion of film crazy India with our experience in building digital marketplaces," said Pranay Chulet, founder and chief executive officer, Quikr.

Also TOI reports that after investors and incubators, now business service providers too are betting big on the ongoing startup boom, offering new entrepreneurs all kinds of back-end support from patent protection to e-commerce infrastructure either free or at minimal charges. The idea is to build a strong client base for the future, say officials at consultancies and professional service providers in areas such as legal support, patent or trademark, management or HR, accounting or finance, e-commerce infrastructure and other ancillary services.

"Many of them are chasing startups ... as it's an established fact (norms) in business world that entrepreneurs do not usually change their old associations when it comes to accountants, lawyers, consultants or any other business associates," said Preet Deep Singh, founding partner at Ahmedabad-based Aperio Management LLP, which provides management advisory to several startups including babysteps, Wockito,, Konnectz and LawToons.

Many startup entrepreneurs while possessing a high potential idea have no clue on how to implement it or the nitty-gritties of starting a business. Take the case of Arthi Ramalingam, who recently passed out of the Indian Institute of Management, Ahmedabad. She opted out of campus placement to start her own fashion startup -- Neons Fashion LLP. Now, she didn't have enough funds to start her own e-commerce and bring it to potential customers' notice. So she approached Ahmedabad-based e-commerce player, which provides its Buildabazaar marketplace free for a year for select startups under its entrepreneurial programme.

Under this initiative, Infibeam provides end-to-end e-commerce infrastructure and other support services for successful operation for select 10 business ideas. And what does it get in return? "The proposed program will help Infibeam to acquire merchants at early stage and build sustainable competitive advantage by driving deep user engagement, personalization and loyalty," said Vishal Mehta, chairman and managing director at In other words, a successful entrepreneur on its platform would bring more business to Infibeam and will retain with it for long run.


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