Beer and Startups: Troubling Brewing for Big Corporates?
Are consumers shunning the big corporate companies for the products and services of smaller startups in many industries from beer to tech startups? Just as tech startups are disrupting various industries, it appears smaller startups in the beer and beverages market are disrupting the bigger megabrews.
The Guardian reports that "Craft beers have taken off in the US and are increasingly popular in Britain, challenging the traditional big players ... The setting for the British Beer and Pub Association (BBPA) annual awards dinner last week could not have been less like a traditional British boozer. Leading industry figures headed instead to the Royal Garden Hotel next to London’s Kensington Palace, where each course was carefully paired with a suitable beer, including chocolate lager and plum porter. The event reflected the changing culture of beer in Britain. The focus was clearly on local and craft brewers, whose dramatic growth has taken the industry by surprise. Award winners included Charles Dent, the chairman of Timothy Taylor’s, the traditional West Yorkshire brewer, and Hogs Back Brewery, which has built its own hop garden at its base in Surrey. Yet that same week had seen the creation of “Megabrew”, the industry nickname for a company that will produce one in three of all beers around the world. As sales of established brands stall, SABMiller, the maker of Grolsch and Peroni, revealed on Tuesday that it had accepted a £68bn takeover by Anheuser-Busch InBev, the brewer behind Budweiser and Stella Artois."