All Things to All People: E-Commerce Omni Channel Distribution

Established bricks-and-mortar firms and startups are experimenting with omni channel selling - selling online and having a physical presence also. Online e-tailers are opening shops and bricks-and-mortar retailers are going online as well. Even digital content providers are trying different distribution channels.

Retailers and digital content publishers are looking for that right mix of channels in the market dealing with growth, profitability and customer stickiness.

Times of India reports that in an effort to tap the growing market of mobile readers, New York Times has made its debut on the messaging app WeChat to deliver news digests and features in English and Chinese. According to a report by NiemanLab, the New York Times international WeChat account will be aimed at readers in Asia, but will not be available in China. The publication aims to reach 100 million monthly active users across 200 countries with this account.

The Tencent-backed WeChat has over 500 million active users as of March 2015, though most of its users are based in China. The app, which is available on Android, iOS and Windows Phone platforms, allows users to share text and voice messages, photographs, video and location; it also supports one-to-many broadcast feature


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