Physical Supply Chains and Digital Marketplaces

Times of India reports that fashion designer and founder of the label 'Fuchsia Women', Aishwarya Tiwari can now update her product catalogue on-the-go using her seller's app. In fact, a growing number of online marketplaces are looking to make the supply chain more efficient for them and sellers on the platform as they chase the shrinking delivery time. Flipkart, for instance, launched its sellers app earlier this month while other marketplaces such as Myntra and Paytm are experimenting with the beta-phase to make the interface simple to use and more productive.

"Nearly 25-30% of our current seller base is already using this app. From registrations, orders, returns, payments and order fulfilment, the on-the-go solution will provide sellers real-time data on all aspects of their business," said Ankit Nagori, chief business officer at Flipkart, adding that the app will cater to first-time users. The marketplace currently has 30,000 sellers on its platform and is chasing a target of 1 lakh by the year-end. Alibaba-backed Paytm is also beta testing its seller app with 100 merchants for over a month. The features added to the app include a platform for sellers and buyers to negotiate pricing.

These digital marketplaces are providing better facilities for sellers/suppliers unlike the bricks-and-mortar marketplaces such as Tesco and Walmart. These digital marketplaces are getting more and more dominance over the physical supply chain.


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