Content Capture and Services
Content is the name of the game. The Indian OTT market has seen major upheaval. While Netflix has deals with Shahrukh Khan’s Red Chillies Entertainment and Aamir Khan, Amazon Prime Video has invested heavily in exclusive movies and TV shows and stand-up comedy content and has deals with Yash Raj Films, Excel Entertainment, Dharma Productions, Vishesh Films and TSeries and Salman Khan for all his existing and future films. Music content is also high on the agenda.
India's biggest movie producer, Eros, is in discussions with Apple, amazon and Netflix, to sell its entire content library of music, films and possibly their digital OTT platform for over US$1 Billion. The budgets for acquiring exclusive, original and creative content are massive and the tech giants are concentrating on their content services platforms.
The Tech giants are buying up exclusive, original content. If a deal goes ahead it would give the buyer access to over 3000 Indian films (Bollywood and regional films), first-class entertainment content as the battle for music and video streaming intensifies. The Tech giants are also buying content creation talent and are looking at new ways to monetise their content.