Going Live for Users and Ad Dollars
Twitter is joining with Bloomberg Media for a 24/7 streaming TV news channel on the social networking platform. The channel is expected to begin later this year. To boost its user base, it has updated its products which include live video broadcasts from its app and launched new features to attract users. Twitter CEO Jack Dorsey has said that he wants Twitter to be the "people's news network". Twitter has made a push into news and sports on mobile devices. It hopes that adding more live content will attract more ad dollars.