Getting the Next Billion despite High Data Costs

Big tech firms are trying their best to deal with high data costs in markets like India. The high data costs are a hurdle in attracting the next billion.

In its recent I/O Developer Conference, Google announced Android Go by which it will pre-install in its operating system a number of new features including software to manage cellular data costs. These new features, due to appear in 2018, are aimed at the cheaper smartphone market to attract more users to the Google platform and its services.


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