App Development, Enhancement and Marketing from Users

As users find different ways of using an app, whether its WhatsApp or Uber, the app provider adds new features to allow users to take the app in the direction the users want. Whether its groups on WhatsApp that allow users to promote their businesses to others or Uber getting into event-related travel.

Taxi-hailing app Uber has partnered WedMeGood, a wedding planning website, to offer mobility solutions for wedding-related travel in 12 Indian cities, report Times of India. UberWEDDINGS will be live till February 2017 and will provide convenient, hassle-free and cashless mobility solution to users in New Delhi, Ahmedabad, Bengaluru, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Ludhiana, Pune, Udaipur and Lucknow, Uber India said in a statement.

Apart from India, Uber offers UberWEDDINGS in Washington DC, San Francisco, New York, Boston and LA as well. "Weddings in India are typically an elaborate affair, often spanning month-long planning and week-long celebrations involving family and friends. While we all enjoy the fun and celebration, they also bring in the logistical challenge of a coordination and managing the commuting needs," Uber India general manager (Delhi and NCR) Prabhjeet Singh said. According to estimates, weddings in India form a whopping $40 billion industry.

Prior to the wedding, hosts can buy a specific number of Uber rides of set denominations (promo code based) on a specifically dedicated page on the WedMeGood website. They can then, share them with their guests as an extension to their invitations or give them to their family members to ride for free during preparation, the statement said. This will enable the host to keep a track of their travel expenses without worrying about coordinating pick-ups and drops, parking, waiting charges. The promo codes can also be customised with host's name or their wedding hashtag which will be printed by Uber and made available within three working days of the purchase request.

SJP @DigitalAsian - ShareYaar

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