Lobbying and Digital Marketing at the Same Time

Getting your user base to lobby the Government and do some PR and digital marketing for yourself at the same time.

Uber has started a petition to gather support against the Maharashtra Government's proposed rules for aggregators like itself and rival Ola. The petition has gathered over 10,000 votes so far. It urges users to support it saying the proposed rules will mean "an end to the Uber I know and love today".

Maharashtra Government brought out the proposed rules for taxi aggregator recently, which demands that taxis with Uber and Ola use either CNG, hybrid or electric drivetrains. It also fixes the exact fare which cabs on these services will be allowed to charge customers. Karnataka and Delhi have introduced similar rules for taxi aggregators also.

SJP @DigitalAsian - ShareYaar

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