Investing in Content Creation

Shares in Netflix recently rose drastically due to higher than expected new customers signing up. Netflix says this is due to the original content it creates.

Investing in your own content creation for customer acquisition can pay off. 

Reliance Jio which has recently come on the scene has spent huge amounts buying content will probably think about creating its own original content for the Indian market to attract customers and differentiate it from the other telcos.

SJP @DigitalAsian - ShareYaar

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