Social media marketing and social networks needed for cars

Social media marketing and social networks needed for cars

Times of India reports that according to new data from JD Power, 22% of people in the market for a new set of wheels have started turning to social networks for help and advice. The figure is up from 15% just 12 months ago, the last time JD Power conducted the New Autoshopper Study and it looks like it's the start of a growing trend, particularly among younger drivers.

"Social media plays a large role in many consumers' lives, so it's not surprising that it's one of the tools they're using during the vehicle-shopping process," said Mike Battaglia, vice president, automotive retail at JD Power. "While we would not expect social media sites to compete head-on with designated auto shopping sites like Toyota.com and Kelley Blue Book, it's easy to understand the role and relevance social plays in the automotive shopping process."

The study, which polled 17,349 people who had bought or leased a new 2014-2016 model year car found that YouTube is the most popular social network, cited by 13% while Facebook was used by 5% or respondents.

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