Chasing the Next Billion in India

Tech firms targeting the Next Billion users in India, most of whom are likely to connect to the Internet for the first time via mobile phones.

Earlier this week, at its Made for India event, Google unveiled a bunch of services targeted at the Indian users, reports Times of India. Not only did the company revealed that India was among the very first countries to get the messaging app Allo, it also announced Google Station Wi-Fi platform and new offline feature for Chrome web browser.

Along with these, Google also introduced a new mobile app that it says is 'India-inspired' and 'India-First'. Called YouTube Go, the app is said to be aimed at bringing down mobile data bills. The new video-streaming service adds to the company's long term goal of making internet accessible to the 'Next Billion' users in India and enhancing the Google experience for them. The app is said to have been built from the ground-up keeping Indian users in focus who are more conscious about their data and connectivity.

The app is still to hit the Google Play Store, however, interested users can sign up on the website www.youtubego.com/signup to get notified about the app's availability. The app will be hitting to more early testers gradually over the next few months. The app lets users save videos even in poor connectivity in standard quality. It also gives users control over how much data to consume while watching videos. Users can also preview videos first before downloading them for offline viewing in the app.

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