Apps are now the preferred method for communication and content

Google wants to compete with WhatsApp and Hike in mobile communication and content with its new apps. Smartphones are now used not so much for dialing and making calls as before but for chatting and sharing content using apps. Apps are now the preferred method for communication and sharing content.

Google announced the Duo video calling app and Allo chat app at its I/O developer conference back in May this year. Last month, the company officially launched Duo, which crossed 10 million downloads in just a month. Now, the company has confirmed that it will be launching Allo soon as well. Speaking to Gadgets Now, Google confirmed that it will be launching Allo chatting app for all users on September 21.

For those unaware, Allo is a standalone messaging app which comes with a built-in search engine. It has Google Assistant integration and uses the phone number as the primary user identification method. Users can also link their Google account to the app. Allo has various emojis and custom stickers, catering to different users based on their region. One of the important features is the aforementioned built-in search, which allows users to initiate Google searches by just typing @google followed by the search query. This means that users don't have to leave the chat window for searching information relevant to the current conversation.

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