Search Rankings according to website functionality

After Facebook, google now take up the battle against ad-blockers. Google will now use website functionality as another factor to set its search engine rankings with a change to its algorithm.

Google is set to give lower search rankings to websites that have intrusive pop-up adverts. Google is changing its algorithms which are used to rank search results so that such websites are more likely to get lower placings. This change is due to come into effect on 10 January 2017. Google gets a lot of its revenue from ads on the mobile web and Google may want to give users one less reason to use ad-blockers or search within apps instead.

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