Food For Thought in Online Food Delivery

Aggregators need o ensure good, consistent service to the sellers and service providers on their platforms.

Several restaurants are now backing out from food tech and hyper-local delivery platforms such as Swiggy and Shadowfax due to high commissions and patchy delivery services reports Times of India. While some restaurateurs said high commission fee of up to 25% on the price of an order charged by delivery platforms has made it unsustainable, restaurants also blame delayed pickups, shabbily dressed delivery boys and deteriorating standards of food delivery for their exit. "The basic problem with the industry is that they fail to deliver an experience similar to what we give our customers in the restaurant," said Ashutosh Jha, associate vice-president for R&D at TGI Friday's, which closed ties with food delivery players Shadowfax and FastOx.

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