Controlling Content on Social Media Platforms

Facebook needs ad revenue and ad blockers are a headache for the bottom line. It's a cat and mouse game between social media companies and ad blockers. The tech giants want more control over what is displayed on their platforms and not leave it to third parties.

FB is blocking ad blockers on the desktop version of its service, saying well-made, relevant ads can be "useful." reports the Time of India. At the same time, the world's biggest social media company says it is giving users easier ways to decide what types of ads they want to see -- unless, of course, the answer is "none."

Ad blockers filter out ads by refusing to display page images and other elements that originated with a known ad server. But Facebook has found a way around this. Beginning Tuesday, the desktop version of Facebook will show users ads even if they have ad blockers installed. The changes don't affect the mobile Facebook app, which brings in the bulk of the company's advertising revenue. As with most new Facebook features, the changes are being rolled out to users over time, so some people might see it before others.

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