Content Bundling by Telcos
Telcos enticing consumers with content-bundling.
Times of India reports that Reliance Communications (RCom) on Wednesday launched a new content-bundled data offer -- 'MoviNet Plan' -- combining movies, music and Internet access, a company statement said here. "With the MoviNet Plan, subscription to the library of Hungama Play's 'Entertainment-on-Demand' services comes free of cost, along with 'Any-Use Data'. The MoviNet Plan blends data and content seamlessly, providing an easy interface and maximum entertainment quotient," the statement said.
"With design simplicity, exciting content and great data benefits, our new MoviNet Plan will maximize the entertainment quotient and experience for our customers. This innovative pack is aimed at bridging the gap that customers face between data and content," said Gurdeep Singh, chief executive officer, Consumer Business, Reliance Communications.