Where has all the Content Gone? On the Hunt for Content

News that Apple wants Time Warner should come as no surprise. Just as India's Reliance Jio has spent huge sums buying digital content to supply its customers, Apple is doing so on a bigger scale. And also Facebook has become the biggest news content provider for Americans.

Providing the content and the communications platform on which the content is delivered is the name of the game. And using AI to personalise the content to individual users.

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