Turning to e-commerce to fight counterfeiting

Turning to e-commerce to fight counterfeiting.

Times of India reports that Ray-Ban has converted its India website into an ecommerce platform , as the eyewear brand seeks to fight off counterfeits that flood online marketplaces. Previously, the website functioned only as a reference point. Ray-Ban is the latest among a host of global firms including Puma and Adidas that launched their own ecommerce platforms in India, at a time when online retailing is growing at a fast clip in the country.

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