Banking Mobility: Native Integration

Just as PC makers first started bundling Microsoft operating system and and other software services onto their PCs, now smartphone makers are bundling (or 'natively integrating' as the phrase goes) services such as digital wallets onto their smartphones. And companies are partnering with smartphone makers to get their services in front of the increasingly mobile consumer.

Times of India reports that domestic handset maker Micromax will now integrate a new wallet offering, powered by Visa and TranServ, for its smartphone users as it looks to beef up its services business. The Gurgaon-based firm, which had partnered TranServ in December last year, is relying heavily on payments as part of its overall service strategy.

"Payment is very critical to the overall service strategy for Micromax... Almost all the new smartphone products will have this wallet as natively integrated in them. Existing users of Micromax smartphones will also get this upgrade," Micromax co-founder Vikas Jain told PTI. He added the company has partnered Visa and TranServ to offer unique digital solutions specifically designed to meet the demands of the "mobile-first" Indian consumers.

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