Digital Content is King with 4G

Digital content is king with 4G.

Times of India reports that the share prices of some media companies have soared nearly 60% in March alone owing to the rapid growth in demand for movies and entertainment content from subscribers amid an aggressive expansion of 4G services by telecom operators such as Bharti Airtel, Vodafone and Idea.

Analysts expect content owners with movies and entertainment libraries to gain significantly as they are expected to monetise their assets. Telecom operators with 4G services and distribution platform companies such as Hungama and Hooq are increasingly looking to bolster their content offering as the number of subscribers is growing fast.

Mukta Arts has surged 58% in March so far this year, while Shemaroo Entertainment 29.5%, Eros International Media has rallied 29%, Raj Television Network has gained 23%, Saregama India 20%, and Tips Industries, Balaji Telefilms and Sun TV Network have appreciated nearly 15% each. All these stocks have outperformed the Nifty Media Index that has gained about 6.5% this month so far.

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