Pay for using rather than buy to own: Life without ownership

Pay for using rather than buy to own. Digital disruptors like Uber are getting a new generation used to the idea of paying to use goods or services rather than buying things to own them. whether it be cars or household items. E-commerce firms in India are getting users to rent household items for short periods rather than buying them. Cloud computing services are proliferating.

This is life without ownership.


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