Going It Alone in India: Single Brand Retail Licence

Single Brand Retail in India is the way big brands are going.

Times of India reports that Samsung may join Apple in applying for a single-brand retail licence as the South Korean electronics giant looks to strengthen its presence in a crucial market, said executives aware of the matter.

Chinese smartphone maker Oppo, a relatively new entrant, confirmed its intent to apply for a direct presence in India, which eased foreign direct investment rules for single-brand retail in November. Chinese smartphone makers Xiaomi and Gionee are also keen on such a move. ET reported last month that Apple had filed for a single-brand retail licence.

Samsung executives said the company was looking at "opportunities" stemming from the policy but a final decision hadn't been taken. There was no response to questions emailed to Samsung, which has 1.5 lakh points of sale in the country.

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