Digital video content creation and distribution joint ventures

Joint venture partnerships in the digital video content creation and distribution

Times of India reports that less than six months ago, TVF Media Labs and Dice Media (video division of PocketAces) partnered up to create the mockumentary, 'Not Fit', a web-series that was launched on YouTube; many emerging entertainment startups creating digital video content eye partnerships as an important metric for growth. "Collaborations in this space will continue to happen organically, considering our existing audience, if we have creative concepts coming our way from other entertainment houses that are great, then partnership is a win-win situation for both players," says Arunabh Kumar, CEO of TVF Media Labs. With their slice-of-life, drama and comedy content, TVF Media Labs has 1.35-million Youtube subscribers and has seen a reasonably consistent growth of 40,000-50,000 viewers coming on board every month.

"These month-on-month metrics don't really work with content creation, it's variable for players in this space, but we have seen a definite growth," adds Kumar. Their in house show Pitchers was featured as the 22nd best show on IMDB globally, hitting over a million views. Kalaari Capital-backed Scoop-Whoop, an Internet media and news company aims to become a dominant video content player in the country. Last year they partnered with digital film production company Pechkas Pictures to produce the web-series 'Baked'. The series chronicled the misadventures of three university flatmates who decide to start a midnight food delivery service — the series grew immensely popular getting over a million views in less than six months.

"We are now partnering with News Laundry to create a 5-episode documentary web series, one of the episodes is going to be about the impact of ISIS in Kashmir," says Sattvik Mishra, cofounder of Scoop-Whoop. According to Mishra, the startup is doing 25 videos a month and they plan to scale it up to 100 videos a month within the next three months. "It's monetarily beneficial, content quality gets better, if one of the players has a great distribution network then these partnerships work out perfectly," adds Mishra. Scoop-Whoop has seen over 3-million unique users, 15-million monthly video views and 50-million page views each month.

Similarly, other players in this space are eyeing partnerships, like Sooperfly, the digital media company created by The 120 Media Collective and Diagonal View, created the web series Mission Everest, a documentary about two young mountaineers attempting to reach the peak. "We are looking at partnerships to launch webisodes this April," says Roopak Saluja, founder of The 120 Media Collective. In 2013, Graphic India along with YouTube launched celebrated comics writer Grant Morrison and Jeevan J Kang's motion comic '18 days', in the first week alone it crossed 50,000 viewers and was released in Hindi and Tamil. "The rule book for this marketplace is still being written, in the next 6-8 months the number of players in this space will double," says Anirudh Pandita, founder of digital entertainment company, PocketAces.

Comments

Popular posts from this blog

THE HISTORY OF INDIAN ART HISTORY - Free eBook by Debashish Banerji - IdeaIndia.Com

Underused Talent

IoT Police