Tata Goes Digital to Take on Rivals

Tata Group, India is building an e-commerce platform for its numerous companies partly to compete with rivals in the digital sphere.

Times of India reports that India's largest conglomerate Tata Group is seeking the help of startups to help it roll out its much-awaited e-commerce venture. Group firms such as watch-to-jewellery retailer Titan Industries and electronic goods seller Croma are talking to startups for technology inputs, a move that will expedite the rollout and also reduce their dependence on IT company, Tata Consultancy Services.

Technology and ecommerce executives in both companies have met startups working in customer data analytics, payments, mobile application design and website optimization, two people with knowledge of the Tata's group's technology plans told ET. The rush is needed as rival group Reliance Industries has already rolled out their venture 'Jio' for their employees in December and an official rollout is expected by April.

"The idea is that the startups will be able to deliver quicker because they typically have APIs that speed up integration. It also makes sense to diversify providers and not be solely dependent on TCS for the technology and services that will be needed to drive ecommerce," one of the persons said.

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