News Consumption changes with Apps
Consumer behaviour is changing the way news is delivered. Consumers may prefer soundbites on their smartphones when it comes to viewing/hearing the news.
Times of India reports that Times Internet Limited, the digital arm of The Times of India Group, has acquired Gurgaon-based micro-content app Viral Shots. Financial terms of the deals were not disclosed.
Viral Shots -founded by Shalini Tewari and Kumar Apurva, who have over 15 years of experience in the mobile and Internet space - curates stories from over 300 social destinations and web publications. It presents the 'content shots' in less than 60 words, accompanied by a picture and clocks approximately 100 million views per month. Times Internet is eyeing 1 billion screen views per month with the app.
The app currently serves differentiated content in English, Hindi, Bengali and Telugu languages and shall be available in all the major Indian languages by mid 2016. Miten Sampat, vice president of corporate development,Times Internet says, "This fits into our prime goal of providing our readers an innovative & informative content experience. We found the format and curated content of Viral Shots very addictive and their engagement with users was amazing and (we) feel confident that this can become the number 1 app in its category."
Shalini Tewari, founder, Viral Shots, said, "Viral Shots has massive engagement with its audience, with users launching the app several times a day and giving over 100 screen views/DAU. It's clear we are being able to deliver content that the consumer is enjoying and we are now very excited that we can leverage the deep understanding that the Times Group has in the content and mobile space to grow even faster."