Digital Distribution of Broadcasters' Content

Economic Times reports that SonyLIV, the digital platform of broadcast network Multi Screen Media (MSM), has adopted paid distribution model for its movie genre as broadcasters wake up to the revenue potential of digital distribution when people across the world increasingly access television content on smartphones and Internet. 

"A bulk of our revenues come from advertising on the back of our content on SonyLIV and going forward we see a lot of potential in the subscription-based model," said Uday Sodhi, executive vice president and head of digital businesses at Multi Screen Media. 

"In the next two years 70% of the revenues will come from advertising and 30% from subscription," he said. While at least half a dozen Indian broadcasters have put up digital platforms, some of them such as Star Network's Hotstar and the recently launched Viacom 18's Voot remain completely free platforms. 

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