Customizing digital devices for the Indian consumer

Manufacturers customizing digital devices for the Indian consumer.

Times of India reports that Internet conglomerate LeTV is devoting considerable effort and resources to repeated testing of its 'superphones' in India, as the company is keen to introduce the devices in complete alignment with Indian consumers' requirements, according to a company official. LeTV accords top priority to ensuring flawless performance of its phones for Indian consumers and, therefore, the company is keen to customize its devices to suit the Indian users, the official said on Friday, requesting that he not be named.

The company has been in the news lately for its decision to enter the Indian market. In a significant move in its India entry strategy, LeTV has launched its official e-commerce platform Lemall.com, and its smartphone unit 'Le Mobile' is set to enter the Indian market with a record $530 million funding. LeTV's 'superphones' are equipped with the latest technology and software that are supported by the company's unique content interface and ecosystem.


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