Undiplomatic Brand Ambassadors: More Digital Diplomacy required

When brand ambassadors, for e-commerce firms, are perceived to be undiplomatic, the firm can suffer very quickly online. Digital damage limitation.

Times of India reports that Snapdeal, the e-commerce giant engulfed in the controversy over actor Aamir Khan's remarks on rising intolerance in the country has issued a statement. In a press statement, the Gurgaon-based e-tailer said, "Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India. Everyday we are positively impacting thousands of small businesses and millions of consumers in India. We will continue towards our mission of creating one million successful online entrepreneurs in India."

Ratings for Snapdeal's app on Google Play Store took a beating on Tuesday, as thousands of people took to social media to voice their discontent over Aamir Khan's remarks against growing intolerance in the country. Apart from giving the app a one-star rating, users also begun running a campaign on social media titled #AppWapsi that urged people to delete the app from their smartphones.

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