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Showing posts from July, 2010

SOCIAL MEDIA MARKETING

My experiences with using Social Media to market my business (publishing eBooks on India and South Asia) are mixed. If you do not have a big budget or are not hiring someone else to do the marketing for you it’s very time consuming with, initially, not much gain.

I have been using Social Media (Facebook, Squidoo, Twitter, LinkedIn, Blog, Indiblogger, Digg, etc.) for about one month now and results have been mixed.
I am not a professional in using Social Media so a lot of my work is by trial and error. I have found it time consuming in trying to coordinate all the Social Media mentioned above and in learning how to use each one to its full extent. I find I am doing a lot of, what I would call, 'indirect' work e.g. using Indiblogger to promote my blog in the hope that that will eventually spill over into increased traffic to my e-commerce site. I have found any gains to be incremental but I believe in persisting.
It may still be too early to judge the results. What are your ex…

MANAGING INDIA’S NON-TIMBER FOREST PRODUCTS - eBook by PROF. DEV. D. TEWARI - IdeaIndia.Com

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MANAGING INDIA’S NON-TIMBER FOREST PRODUCTS

eBook by

PROF. DEV. D. TEWARI

EBOOK AVAILABLE FROM IdeaIndia.Com AT: www.ideaindia.com/managing-indias-nontimber-forest-products/p/1686/

In this eBook, Professor Tewari reviews the management of non-timber forest products of India under the control of Forest Development Corporations during the last 30 years or so. Author suggests a new approach towards managing this economically important resource so as to reform the functioning of ailing corporations in the interest of tribal communities. A cooperative framework, which entrusts the management of non-timber forest products to the tribal communities, along with a support price program and effective coordination of market forces, is recommended for sustainable and socially-rewarding management of non-timber forest products. Thus, a more decentralized management of non-timber forest products and nationally coordinated marketing framework is to be developed.


Professor Dev. D. Tewari earned his PhD…

SAGA OF THE ZOROASTRIAN RACE -VOL I - eBook by PORUS HAVEWALA

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eBook available from IDEAINDIA.COM at: http://www.ideaindia.com/product_detail.php?pid=1753
This is a fictional historical novel, in 5 volumes, on the origins of the Zoroastrian (Aryan) people. The Saga deals with the lives of the ancient Indo-Europeans about twenty thousand years ago, who called themselves the Aryans - the Noble Ones. They were the first MazdaYasnis, the Worshippers of Ahura Mazda (Zoroastrians): God in the ancient Aryan tongue of Avestan. Volume I of the Saga describes vividly the Great Migration of the Aryan ancestors from their ancient homeland Airyanam Vaejo in the North Pole, due to the Ice Age glaciations that occurred in that ancient age. Drawing inspiration from the sacred Scriptures of the Zoroastrians, in which the great journey is told; the book unfolds the trials and tribulations that befell the ancient ancestors of mankind in their great journey to the South and the South-West, towards Iran, India, Greece, Russia, Germany and the other nations of Europe. T…

REVERSE COLONISATION?

David Cameron, the British Prime Minister, is visiting India currently with a delegation from the UK and there are media reports on this visit. The reports in the UK state that there will be discussions on increasing trade between Britain and India. And these reports talk of 'REVERSE COLONISATION' in relation to Indian companies taking over British businesses. Is this an appropriate way of looking at Indian takeovers?

FOR MY UNKNOWN BROTHER - Short Story by JAYSHREE WINTERS - IdeaIndia.Com

FOR MY UNKNOWN BROTHER - Short Story by Jayshree Winters - published by IdeaIndia.Com

May 15th, 1995 Gujarat, India. The day was very hot. Perhaps the heat even more oppressive because I had been away from the country for 5 plus years. Now I was sitting in the State Transport Bus (S.T. as it is popularly called) traveling from Godhra to Baroda (town in Gujarat) I was on my way back from visiting my grandmother.
Sitting in the bus next to me was a young man. Being a psychiatrist one cannot help observing people. Clean shaven, neatly dressed with immaculately ironed clothes he seemed to want to look his best.
We struck up a conversation. Somewhere in it, emerged that he was the oldest son of a poor farmer. His 5 younger sisters and father lived in the village. His mother had died long ago during the last childbirth. Father assisted by neighbors had raised the children. The young man had finished his S. S.C (High School) with high grades and now he was going to the city of Baroda for a jo…

INDIA AND BRITANNIA: An Abiding Affair - eBook by Subhash Chopra - IdeaIndia.Com

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INDIA AND BRITANNIA
An Abiding Affair

eBook by

Subhash Chopra


EBOOK AVAILABLE FROM IdeaIndia.Com AT:
http://www.ideaindia.com/india-and-britannia-an-abiding-affair/p/1892/


The Indo-British connection is a much misunderstood affair. There are Anglophiles and Anglophobes in India while in Britain there are patronising, if charitable, Raj lovers and plain India-bashers ...
The less-educated and over-educated among the Indians and the British have their typical hang-ups while there is a minority in the middle that feels misunderstood and laughed out of court by both sides.
There is also a ‘diplomatic’ class in Britain and an outwardly ‘ever agreeable’ or chaploos class in India. Yet there is a genuine minority in the middle that is not afraid of openly defending the other side – Indians defending Britons and Britons defending Indians – be it at work, in the pub or outside in wider social life.
For all the Anglophiles, Anglophobes, Raj lovers and India-bashers, the Indo-British encounters are a…

DELHI DILEMMA or MUMBAI MISERY?

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WHICH CITY HAS THE WORST TRAFFIC JAMS - MUMBAI OR DELHI?



TRAFFIC ON MARINE DRIVE, MUMBAI


TRAFFIC IN DELHI
I've been to both Mumbai and Delhi several times and each time I go the traffic seems to get worse and each city is worse than the other. I am not sure that if the Tata Nano sells well we will be better off. Any solutions?

Photos from IdeaIndia.Com


Copyright CooperJal Ltd All rights reserved

SJP @DigitalAsian

INTERACTION DESIGN & USABILITY FROM AN INDIAN PERSPECTIVE - eBook by TORKIL CLEMMENSEN - IdeaIndia.Com

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INTERACTION DESIGN & USABILITY FROM AN INDIAN PERSPECTIVE: 
Talks with: Apala Chavan, Anirudha Joshi, Dinesh Katre, Devashish Pandya, Sammeer Chabukswar, Pradeep Yammiyavar


eBook by 

Torkil Clemmensen


eBook available from IdeaIndia.Com at:
www.ideaindia.com/interaction-design-amp-usability-from-an-indian-perspective/p/1811/


This eBook is aimed at the global audience of designers and usability professionals as well as at researchers and students in the maturing fields of interaction design and human-computer interaction (HCI) and in particular for those interested in designing for the international market or for the indigenous user populations home and abroad. It will also be relevant to others with an interest in culture, computer science and technology. The book will have a lifespan of several years because the people interviewed are first-movers and prominent individuals in the rapidly growing field of usability and Human-computer interaction in Asia. For students, the book can be us…

HITCHHIKER - eBook by Vinod George Joseph - IdeaIndia.Com

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HITCHHIKER

eBook by 

Vinod George Joseph

EBOOK AVAILABLE  FROM IdeaIndia.Com AT:
http://www.ideaindia.com/the-hitchhiker/p/1879/
Also available on Amazon Kindle


The Hitchhiker is the story of Ebenezer, the son of untouchable Hindus who converted to Christianity. The controversy over Christian missionary activity in India forms the backdrop to this novel. The not-so-religious Ebenezer is on the fence, totally focused on doing well in the extremely competitive entrance exams to engineering colleges. Joining the Global Evangelical Church has not altered Ebenezer's family’s status in their ancestral village, where they are still treated as untouchables. During one of their visits, Ebenezer’s mother and sister are killed in caste related violence. Ebenezer plods his way through an unfair world, where not all software engineers do well and where dotcoms go bust and where religion, caste and educational background play an overwhelming role. The one bright spark in his life is Gayathri, the da…

SHAPOORJI SOKAJEE - eBook by PRADEEP VIJAYAKAR - IdeaIndia.Com

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SHAPOORJI SOKAJEE A Play in Three Acts The late Pradeep Vijayakar EBOOK AVAILABLE FROM IdeaIndia.Com AT:
http://www.ideaindia.com/shapoorji-sokajee/p/1830/





INDIA’S FIRST ENGLISH CRICKET PLAY. Two old cricket teams of Mumbai ---Prabhu Jolly Young and Parsi Cyclists are playing their last match of the Kanga cricket league. The Prabhus need to win their match to avoid being relegated to lower division. The Parsis need to draw to stay in the same division. Watching the action with anxiety are two fans of either side Shapoorji of the Cyclists and Sokajee of the Prabhus. The play brings to life the community of the maidans in Mumbai. Mention of the maidans creates evocative images of the dawns and dusks, food-sellers and water bottles, smoke and shine, dew and haze that provide a vital background for the sometimes solemn and sometimes light-hearted events taking place on the field. The maidan is the Eden Gardens of the common man, a place where men of all shapes, sizes and ages play cricket wit…

FEET OF CLAY - eBook by ASPI DOCTOR - IdeaIndia.Com

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FEET OF CLAY


E-BOOK BY

ASPI DOCTOR


EBOOK AVAILABLE FROM IdeaIndia.Com AT:
http://www.ideaindia.com/feet-of-clay/p/1855/



“East Meets West” could well be described as the basic theme of this novel. Ted Spry, an American television and film artist, has a brief but adventurous sojourn at an ashram in India run by Gieve Irani, an unlikely candidate for being a guru since he does not have a Hindu family background, but is of Iranian Zoroastrian extraction. Irani’s young wife died while giving birth to their only daughter, Mehrangiz, and Gieve, as a kind of reaction, turned to things spiritual and founded the ashram. Ted, though coming from a Mormon family and having homosexual tendencies, had always been a “seeker” in spite of his busy professional and social life. At the time at which Ted arrives at the ashram it is in the process of being taken over by a conman-cum-criminal, Marcel, who is half French and half Indo-Chinese. Marcel is a fugitive from justice and tries to convert the ashram in…

WE THE PEOPLE OF INDIA: A Story of Gangland Democracy - e-book by Maloy Krishna Dhar - IdeaIndia.Com

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WE THE PEOPLE OF INDIA A Story of Gangland Democracy

eBook by
Maloy Krishna Dhar


E-BOOK AVAILABLE FROM IDEAINDIA.COM AT:
http://www.ideaindia.com/we-the-people-of-india-a-story-of-gangland-democracy/p/1866/ Also available on Amazon Kindle


A Gandhi is killed, a Bose is forgotten and a Bhagat Singh no more pricks the conscience of the people who lead the country. This is the story of a nation that boasts of being the largest democracy. The novel undertakes tortuous journeys through the political minefield and discovers that moneybags muscle power and criminal fringes have hijacked Indian democracy.
Satya Sarthi is a psephologicst and wants to bring about a change in the system. He tries to catapult his simple but sharp businessman friend Dharmi into the top corridors of politics. His aim is to dethrone the ruling family which is corrupt and manipulative.
Dharmi’s hesitant metamorphosis from a businessman into a naïve politician and finally into a pucca politician is full of pathos. Does he …

THE MAULANA AND THE MAHATMA - GANDHI'S URDU LETTERS by Mahmood Jamal - IdeaIndia.Com

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THE MAULANA AND THE MAHATMA: GANDHI'S URDU LETTERS

MAHMOOD JAMAL


EBOOK AVAILABLE  FROM IdeaIndia.Com AT:
http://www.ideaindia.com/gandhis-urdu-letters-the-maulana-and-the-mahatma/p/1733/

The correspondence between Maulana Abdul Bari of Firangi Mahal and Mahatma Gandhi (mainly in English) is extensive and deserving of a much longer piece, perhaps even a book. The purpose of this essay is to put in context the Urdu Letters that Mahatma Gandhi wrote to Maulana Abdul Bari (the author’s grandfather). The letters give us a glimpse of a unique moment in the history of Indian Independence when the Non cooperation movement and Khilafat Movements worked in unison. Maulana Abdul Bari was one of the foremost Islamic scholars of his time. Born in the famous seminary of Firangi Mahal, in Lucknow in 1878, he had inherited the spiritual and intellectual tradition unique in Indian Islam- an unbroken and continuous lineage of three hundred years since the settling of the family in Lucknow in 1692. His …

I DIED ... LONG BEFORE - eBook by SUJOY GHOSH - IdeaIndia.Com

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I DIED ... LONG BEFORE 

eBook by 

SUJOY GHOSH

E-BOOK AVAILABLE FROM IdeaIndia.Com AT:
http://www.ideaindia.com/i-died-long-before/p/1747/
This is a powerful short story on female infanticide. It is the story of an adopted girl who has a successful career and life. She discovers that when she was born her real father had tried to have her killed simply for being a girl. She was then adopted. She tracks down her real father and confronts him…


Sujoy Ghosh - “poet by heart and engineer by default”. He is based in Uttar Pradesh, India and this is his first novel.

DigitalAsian

UNFINISHED JOURNEY: Story of a Nation - eBook by SUMIT SHARMA SAMEER - IdeaIndia.Com

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UNFINISHED JOURNEY
Story of a Nation


eBook by Sumit Sharma Sameer





eBOOK AVAILABLE FROM IDEAINDIA.COM AT: http://www.ideaindia.com/unfinished-journey-story-of-a-nation/p/1874/

Nepal: A look at this Himalayan country’s journey through the eyes of the author. The book is an attempt to make sense of author's life to himself. The book has been divided into four chapters. The first chapter, thirty two years of life has depicted the growth of an author along with the growth of his nation. The important events that have taken place since 1977 in Nepal have been reported in the first chapter. The second chapter, imprisoned consciousness captures the recent events in Nepal and the analysis has been presented on how the Nepali consciousness captured due to these events. This chapter describes the Maoists rise in power and abuse of the same. The third chapter, New Ideas: New Context has focused on the new idea that has proliferated in the field of politics, society, economy, religion, science at th…

AMAL KRISHNA DEY - Author, Economist, Journalist

Amal Krishna Dey retired as Head of Research Bureau of the Business Standard, Calcutta, one of the largest economic and business dailies in India, and presently is a Senior Freelance Journalist. He taught Econometrics in the Department of Economics, Visva-Bharati University, Santiniketan, West Bengal, he also worked as a Research Associate in the Agro-Economic Research Centre, Visva-Bharati, Santiniketan and also as Head of Agriculture Research Division, Commerce Weekly, Bombay.
He has several publications to his credit (including STUDIES ON INDIAN ECONOMIC DEVELOPMENT SINCE INDEPENDENCE 1950 - 2008: READINGS IN INDIAN AGRICULTURAL DEVELOPMENT - published by IdeaIndia.Com) and has served several committees including the Indian Society of Agricultural Economics and National Union of Journalists.

JOGINDER SINGH - AUTHOR, COLUMNIST AND SPEAKER

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Joginder Singh now a well known author and columnist for several National and States newspapers, joined Indian Police Service in 1961, in his first attempt at the eligible age of 20. He has served in his Karnataka cadre and Government of India, in several capacities, including the last high profile job of Director, CBI, India (Equivalent of FBI of USA). He has authored 29 books so far and some of them have been published in all Indian languages as well as in Bhasha Indonesia. His books include the Magnus opus, 'Inside CBI' and his autobiography 'Without Fear And Favour', apart from books on the contemporary conditions in India, like Inside India, Inside Indian Police (Both Hindi and English), Police Ke Kahani Meri Zabani (Hindi), Good Governance, Belling The Cat, Discovery of Independent India, Indian Monocracy, Scams, Demise of Indian Dream. He is an excellent motivation and management speaker and is in great demand all over the country. His books on Inspiration and e…

PARTAP SHARMA - AUTHOR & PLAYWRIGHT

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PARTAP SHARMA is a playwright, novelist [Days of the Turban] and author of four books for children. His best known plays, A Touch of Brightness, Begum Sumroo, Sammy! and Zen Katha, have been staged in various countries. His books have been published in India, England, USA, France, Denmark, Holland and Canada. As an actor, he has played the lead in five Hindi feature films and won the National Award in 1971 for his performance in Phir Bhi. He has also played the role of Nehru in the film Nehru: Jewel of India. In the year 2003, he spent three months in China to take part, again as Nehru, in an international film titled Chou-en-lai in Bandung. He has directed a number of documentary films, including a historical series for Channel Four Television, London, titled The Raj Though Indian Eyes. England's Museum of the British Empire & Commonwealth, in Bristol, now has a permanent section devoted to film clips and interviews titled The Partap Sharma Archive on the British Raj. His voi…

RODERICK MATTHEWS - eBooks on British and Indian History from IdeaIndia.Com

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Roderick Matthews, Author and Historian, obtained a First from Balliol College, Oxford in Modern History. Studied Medieval History under Maurice Keen. Studied Tudor and Stuart History under Christopher Hill, Master of Balliol College. Studied European History under Colin Lucas, later Master of Balliol College and Vice-Chancellor of Oxford University. Studied Imperial History under Professor Paul Longford, Rector of Lincoln College. Here are a selection of his titles available as eBooks from IdeaIndia.Com



GANDHI: The First Modern Master of the Mass Media
THE EAST INDIA COMPANY: 1600 – 1873: Trade, Profit, Dominion & Disgrace
FAMINE AND COLONIAL RULE: 1860 - 1901
ARISTOCRATS, MERCENARIES AND REVOLUTIONARIES: The French in India
JINNAH’S VICTORY, PAKISTAN’S LOSS: The Poisoned Legacy of Partition

INDIAN IDEA OF FREEDOM - eBook by DENNIS DALTON - IdeaIndia.Com

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INDIAN IDEA OF FREEDOM

Political and Social Thought of Swami Vivekananda, Aurobindo Ghose, Gandhi and Rabindranath Tagore

eBook by

Prof. Dennis Gilmore Dalton



EBOOK PUBLISHED BY

AND AVAILABLE AT:
http://www.ideaindia.com/indian-idea-of-freedom/p/1661/


This eBook is concerned with the development of the idea of freedom in modern India, particularly in the political and social thought of four major Indian writers, Swami Vivekananda, Aurobindo Ghose, Gandhi, and Rabindranath Tagore. Three major areas of discussion may be distinguished here
First, there is a consideration of the common ground on which these four thinkers stand. It is argued that they comprise a "school" of modern Indian thought, both because of the purpose that they share, and the fundamental principles on which they all agree. Chief among these principles is that concerning the nature of freedom. Two broad forms of freedom are distinguished: "external" (political and social), and "internal" (mo…